Paid Advertising (Google, LSA & Meta)
Get in front of high-intent customers the moment they're searching for your services — with campaigns built to deliver leads from day one.
You're spending on ads.
But are they actually working?
Most service businesses spend more on ads than they need to and get less from them than they should. Here's why — and what it's costing you every month.
You see clicks and maybe leads, but you can't connect them to jobs that actually closed and paid. Without attribution, you're flying blind — unable to double down on what works or cut what doesn't.
Without active optimization, ad costs drift upward while quality drifts down. Budgets get eaten by irrelevant searches and poor targeting while your actual cost to acquire a customer climbs every month with no one watching.
You're spending money and hoping it works. Nobody on your current team can explain where the budget went last month, which keywords are performing, or why cost-per-lead went up 40% in the last quarter.
The businesses capturing the high-intent searches are getting first crack at every lead. Position matters enormously in paid search — the top spot doesn't just get more clicks, it gets the most qualified ones.
Irrelevant locations, competitor brand searches, people looking for jobs not services — without proper negative keywords and targeting, you're funding noise. Every irrelevant click is money taken directly from your ROI.
Every dollar tracked.
Every lead attributed.
Paid advertising is the fastest way to get in front of customers who are actively looking for your service — but only when campaigns are built and managed properly. Without the right structure, targeting, and ongoing optimization, budgets disappear without producing consistent returns.
We manage full-service paid campaigns across Google Search, Local Services Ads, and Meta — with every dollar tracked to actual leads and revenue. We eliminate wasted spend, focus budget on audiences and keywords that convert, and actively optimize week over week.
Unlike set-it-and-forget-it agencies, we treat your ad budget like it's ours. We test, prune, and scale based on what the data shows — every single week, without waiting for a monthly report to notice that something stopped working.
A service company spending $4,000/month on Google Ads with inconsistent results and no clear attribution:
From ad spend
to attributed revenue
Every paid channel
managed for performance
We manage Google Search, Local Services Ads, and Meta as a unified paid strategy — with every dollar tracked, every lead attributed, and every campaign actively optimized week over week.
Get Started →- ✓ Keyword research and strategy
- ✓ Ad copy creation and testing
- ✓ Bid management and optimization
- ✓ Full conversion tracking
- ✓ Profile setup and verification
- ✓ Budget management
- ✓ Lead dispute handling
- ✓ Performance reporting
- ✓ Weekly performance reviews
- ✓ Negative keyword management
- ✓ Ad copy testing
- ✓ Budget optimization
- ✓ Call tracking setup
- ✓ Form submission tracking
- ✓ ROAS reporting
- ✓ Attribution modeling
- ✓ Audience targeting and lookalikes
- ✓ Retargeting campaign setup
- ✓ Lead generation campaigns
- ✓ Creative and copy development
- ✓ Campaign-specific landing pages
- ✓ CTA and form optimization
- ✓ A/B testing framework
- ✓ Mobile conversion optimization
Built for businesses
that need leads now
Paid advertising is the fastest lead channel available. But only when it's built and managed correctly. This is for businesses ready to do it right.
Everything you need
to know before starting
How much should I budget for paid advertising?
It depends on your market, competition, and goals. Most clients start between $1,500–$5,000/month in ad spend. We recommend starting conservatively, proving out the return, then scaling budget based on performance data. We never recommend budget increases that aren't supported by what the numbers show.
How quickly will I start seeing leads?
Google Search Ads and LSA can generate leads within hours of going live. Meta campaigns typically take 1–2 weeks to exit the learning phase and deliver consistent results. In most markets, clients see meaningful lead volume within the first week of a properly structured campaign.
Do you work with businesses that have never run ads before?
Yes — we set up campaigns from scratch, including conversion tracking, account structure, and all supporting assets. No prior ad experience needed. In many cases, starting fresh is actually an advantage — there's no history of wasted spend or poor structure to work around.
How often do you report on performance?
We provide monthly performance reports and are available for check-in calls. For clients actively scaling, we offer more frequent communication and weekly snapshots. You'll never have to wonder what happened last month — the data is always accessible and clearly explained.
What's the difference between Google Search Ads and Local Services Ads?
Google Search Ads appear in standard search results and are priced per click — you choose your keywords and control the ad creative. Local Services Ads (LSA) appear at the very top of search results under a "Google Guaranteed" badge — you pay per lead rather than per click, and Google verifies your business. Both serve different roles and we often run them together for maximum coverage.
Stop Guessing Where Your
Ad Budget Is Going
Schedule a strategy call to audit your current campaigns, identify wasted spend, and build a paid advertising plan that tracks every dollar back to actual leads and revenue.